Opportunities in Technology, especially as pertaining to Tech Marketing at Smaller Startups
Most companies give early-career marketers a narrow set of marketing responsibilities. Then those marketers get bored. Or their careers stagnate. Or both. Tech doesn’t work that way. In tech, you can take on a lot and create more impact – if you have the skills. Tech employers want you to be grounded in strategy, plus you need tactical skills (like social media, demand generation, creative chops, etc.) to execute on those strategies.
Why the assumption that they're worse?
If the root cause of the problem is monopoly, then this is exactly analogous to the question of established monopolist vs startup.
"No one ever got fired for choosing <current monopolist>" is fine if you're playing it safe but many people don't have that option and find, sometimes to their surprise, that the cheaper option is also better, due to the different incentives in play.
Tech offers wide and varied opportunity
More demand than supply
Growth industry, software is eating the world!
Tech prestige & entitlement.
You are so special to be one of us, the chosen few!
Flexibility required. Adaptability as circumstances change. Resilience as not everything you do works out
More collaboration, less hierarchy siloed business units.
Fast-paced, less process/structure, adapting to changing circumstances
Tasks may not be well-defined and this can be confusing
Do the work, get paid. Not get paid, then do the work. Might fail/lose money even after work is complete. Higher risk.
Do more with less. Seeking outliers.
Work with better people.
Larger - brought in to be more specialized, more process. More bureaucracy
Scrappy, Play different roles
Not just with problems but solutions
Things move quickly
Doesn’t work for all people
More learning opportunity and responsibility. Especially as the startup scales up and grows.
Higher potential career growth/trajectory.
Direct impact, line of sight to strategic goals
Building enterprise values
Ability to influence everybody
Pitch an idea
Influence 360 degrees
TWF course, ASM, Alacrity Canada
Voice is heard, work directly affects customer and you can make higher impact
Trying different campaigns, tactics
Work with an owner who understands marketing.
Freedom and autonomy. Escape from the rat race. Be the captain of your own ship.
Don’t have to do what everyone else is doing. Blue, red and black pill.
Can take higher risks, don’t report to any board.
If you fail, you fail. Everything is learning.
Tried it, gave it a shot, no shame in failing. Adjusting from failure into focusing more on what success is.
Experimentation is key part of culture. Permission to fail, try, learn from failings and move on.
Big companies are making yourself look good, taking credit, playing politics
Less emphasis on formal education and more hustle.
Nurse faces prison for a deadly error. Her colleagues worry: Could I be next? (npr.org) https://news.ycombinator.com/item?id=30777351
international students: get a job first
don't care about what the job is, need fresh start
don't have job in canada
employees here don't care about experience outside of canada
get canadian work experience
start journey here
gaps in work nature
very well-defined responsbilities - poorly defined
salary expectations bad
handle multiple tasks
marketing the company
don't know if
courses to learn about the wholesale business
what am i offering to the students
tools like junglescout, wholesale formula
to learn about ecommerce
amazing selling machine
focus on business background
marketing the company
surprises at the end
tech company with junglescout
details are not necessary
Employee versus Entrepreneur mindset
learn how to solve your own problems
have resources to continue operating for a long time
not to teach how to make money online
easier ways online
build a business where you learn to fish yourself
get good at solving problems
figure it out
earn the profit faster
quantity and speed of decision making makes difference
having own business gives you control over your own life
control your destiny
takes work to get there
embrace the grind/suck
or give up and go back to where you are before you started
The Economy Is Fake, the Jobs Are Fake, the Money Is Fake https://youtu.be/9lDTdLQnSQo
You can't roast people too badly for being "antiwork" when most jobs are simply useless nowadays. Polls have shown that around half of people report either their job is totally useless, or that it's unclear to them if there is any social benefit to their work whatsoever. How has this happened? Why do people put so much effort into what is, in effect, play work. We talk about David Graeber's article, book and concept of Bullshit Jobs, jobs so inane that even the people working them can't justify their existence. This brings up economic questions of hyper-production, the Consoomerist economy, post-scarcity and of course the alleged panacea of Universal Basic Income (UBI). At the root of all of it is a public-private plastic economy based on easy and highly inflationary money, which strips people of savings and keeps people working like good wagies from cradle to the grade on jobs that exist just to keep the fake economy going. Comments on the psychological effects of Bitcoin and hard money included. Antiwork R*dditor appears on Fox News: https://odysee.com/Antiwork_mod_lol:f The original Bullshit jobs article: https://www.strike.coop/bullshit-jobs/ "Why It's Bad to Have High GDP": https://lukesmith.xyz/articles/why-it... 00:00:00 The Fake Economy 00:01:09 Virgin antiwork Redditor vs. Chad Fox News 00:03:01 David Graeber's BS Jobs 00:06:08 An example of a BS job in the German military 00:08:09 How many people have fake jobs? 00:09:22 Is it just a government problem? 00:16:12 The Coofvid Lockdown and "Non-essential workers" 00:18:31 Defining Modern Wageslavery and on "Employees" and Time 00:22:52 The types of BS jobs 00:25:30 Goons and Cigarette Ads 00:27:09 Fake non-software jobs 00:30:25 This is NotRelated.xyz 00:31:38 LONG Donation reading 00:46:12 The culture of Wagecuckery and Hyperproduction 00:49:50 Graeber and the Wagie mindset 00:50:17 Universal Basic Income (UBI) and Post-Scarcity 00:53:18 UBI and the Wagie Uprising 00:56:28 The Inflation Run 00:59:09 Should I care about inflation? 01:00:06 Life in a deflationary economy 01:02:19 What are BS jobs in the inflationary economy? 01:04:38 Would Graeber agree? 01:06:01 Inflation as theft. 01:07:07 Why high GDP is bad 01:09:36 The example of the Bitcoiner mindset 01:10:54 Will gold and Bitcoin destroy the economy? Yes. 01:13:38 Hard Money and Bullsh*t Jobs: The Endgame 01:15:09 Fake Anarchism and UBI 01:16:20 Comments on Left and Right Anarchism 01:18:18 Closing Notes, including *important* RSS updates!
Once a year, every CEO should apply to a job at their own company under a different name to see how maddening the process is for candidates.
figure shit out
enjoy learning how to do things
formalizing a cofounder
test drive the relationship
compatible working styles
Put together an event
in detail copmletely honest
Access to https://www.alacritycanada.com/digital-marketing-bootcamp-2/