Alacrity Canada Course curriculum
Course curriculum
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1
Welcome/ Orientation Unit (13 minutes)
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Welcome
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Syllabus
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Thinkific - Lessons & Quizzes
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Thinkific - Discussions & Webinars
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Let's Get Started
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Your First Quiz!
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The Alacrity Academy Community
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Student Code of Conduct and Policies
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Webinar Sign-Up Tutorial
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Course Syllabus
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Frequently Asked Questions
2
Unit 1.1 - Welcome & Pillars of Digital Marketing (38 minutes)
3
Unit 1.2 - Personas, Storytelling & Branding (Name, Colours & Logo) (47 minutes)
4
Mentor Moment - Ceara Crawshaw, Personas and UX Expert (46 minutes)
5
Mentor Moment with Marc Stoiber - Storytelling Expert (61 minutes)
6
Unit 1.2 - Webinar (60 minutes)
7
Unit 1.3 - Building Websites (65 minutes)
8
Mentor Moment - Nikki Thibodeau, Shopify Expert (58 minutes)
9
Unit 1.3 - Webinar (60 minutes)
10
Unit 1 - Bonus Video - Strategy (2 minutes)
11
Unit 1 - In Action (Optional)
12
Unit 1 - Quiz
13
Unit 2.1 - Keywords & Keyword Research (135 minutes)
14
Unit 2.1 - Webinar (60 minutes)
15
Unit 2.2 - "On Page" SEO (95 minutes)
16
Unit 2.3 - "Off Page" SEO - Backlinks (76 minutes)
17
Unit 2.3 - Webinar (60 minutes)
18
Mentor Moment - Rob Cooper, SEO Expert (64 minutes)
19
Unit 2 - Bonus Video - Goals (5 minutes)
20
Unit 2 - In Action (Optional)
21
Unit 2 - Quiz
22
Unit 3.1 - Email & Copywriting (108 minutes)
23
Unit 3.1 - Webinar (60 minutes)
24
Unit 3.2 - Content Marketing - Eric Hoppe (60 minutes)
25
Mentor Moment - Sarah Bolen, YouTube Expert (47 minutes)
26
Unit 3.2 - Webinar (60 minutes)
27
Unit 3.3 - Content Distribution (36 minutes)
28
Mentor Moment - Chris Burdge, Content Distribution Expert (76 minutes)
29
Unit 3.3 - Webinar (60 minutes)
30
Unit 3 - In Action (Optional)
31
Unit 3 - Quiz
32
Unit 4.1 - Google Ads Part 1 (60 minutes)
33
Unit 4.1 - Webinar (60 minutes)
34
Unit 4.2 - Google Ads Part 2 (71 minutes)
35
Unit 4.2 - Webinar (60 minutes)
36
Unit 4.3 - Google Ads Part 3 (64 minutes)
37
Mentor Moment - Paul Stephenson, Google Ads Expert (70 minutes)
38
Unit 4.3 - Webinar (60 minutes)
39
Unit 4 - In Action (Optional)
40
Unit 4 - Quiz
41
Unit 5.1 - Landing Pages - Unbounce (50 minutes)
42
Unit 5.1 - Webinar (60 minutes)
43
Unit 5.2 - Conversion Tracking & Google Analytics (132 minutes)
44
Unit 5.2 - Webinar (60 minutes)
45
Unit 5.3 - Google Tag Manager & Podcasting (63 minutes)
46
Unit 5.3 - Webinar (60 minutes)
47
Unit 5 - In Action (Optional)
48
Unit 5 - Quiz
49
Unit 6.1 - Intro to Facebook Ads (66 minutes)
50
Unit 6.2 - Setting Up Facebook Ads (26 minutes)
51
Unit 6.3 - Facebook Ads Key Features (47 minutes)
52
Unit 6.4 - Facebook Ads Analytics (16 minutes)
53
Unit 6.5 - Facebook Ads Power5 (29 minutes)
54
Mentor Moment - Dave Steele, Digital Media Buying Expert (57 minutes)
55
Unit 6 - Webinar (60 minutes)
56
Unit 6 - In Action (Optional)
57
Unit 6 - Quiz
58
ARCHIVED Unit 6.2 - Facebook Ads Power5 (29 minutes)
59
ARCHIVED Unit 6.1 - Intro to Facebook Ads (148 minutes)
60
Unit 7.1 - Instagram Advertising (116 minutes)
61
Unit 7.1 - Webinar (60 minutes)
62
Unit 7.2 - LinkedIn - Organic Marketing & Advertising (106 minutes)
63
Unit 7.2 - Webinar (60 minutes)
64
Unit 7.3 - Press Releases (45 minutes)
65
Unit 7.3 - Webinar (60 minutes)
66
Unit 7 - In Action (Optional)
67
Unit 7 - Quiz
68
Unit 8.1 - Conversion Rate Optimization, LTV & Churn (78 minutes)
69
Unit 8.1 - Webinar (60 minutes)
70
Unit 8.2 - Affiliate & Influencer Marketing (39 minutes)
71
Unit 8.2 - Webinar (60 minutes)
72
Mentor Moment - Gordon Paterson, TikTok Expert (44 minutes)
73
Mentor Moment - Kalyn Adams, Pinterest Expert (39 minutes)
74
Unit 8.3 - Job Hunting, Resume & Interview Prep (59 minutes)
75
Unit 8.3 - Webinar (60 minutes)
76
Unit 8 - In Action (Optional)
77
Unit 8 - Quiz
78