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    Alacrity Canada Course curriculum

    Course curriculum

    • 1

      Welcome/ Orientation Unit (13 minutes)

    • Welcome

    • Syllabus

    • Thinkific - Lessons & Quizzes

    • Thinkific - Discussions & Webinars

    • Let's Get Started

    • Your First Quiz!

    • The Alacrity Academy Community

    • Student Code of Conduct and Policies

    • Webinar Sign-Up Tutorial

    • Course Syllabus

    • Frequently Asked Questions

  • 2

    Unit 1.1 - Welcome & Pillars of Digital Marketing (38 minutes)

  • 3

    Unit 1.2 - Personas, Storytelling & Branding (Name, Colours & Logo) (47 minutes)

  • 4

    Mentor Moment - Ceara Crawshaw, Personas and UX Expert (46 minutes)

  • 5

    Mentor Moment with Marc Stoiber - Storytelling Expert (61 minutes)

  • 6

    Unit 1.2 - Webinar (60 minutes)

  • 7

    Unit 1.3 - Building Websites (65 minutes)

  • 8

    Mentor Moment - Nikki Thibodeau, Shopify Expert (58 minutes)

  • 9

    Unit 1.3 - Webinar (60 minutes)

  • 10

    Unit 1 - Bonus Video - Strategy (2 minutes)

  • 11

    Unit 1 - In Action (Optional)

  • 12

    Unit 1 - Quiz

  • 13

    Unit 2.1 - Keywords & Keyword Research (135 minutes)

  • 14

    Unit 2.1 - Webinar (60 minutes)

  • 15

    Unit 2.2 - "On Page" SEO (95 minutes)

  • 16

    Unit 2.3 - "Off Page" SEO - Backlinks (76 minutes)

  • 17

    Unit 2.3 - Webinar (60 minutes)

  • 18

    Mentor Moment - Rob Cooper, SEO Expert (64 minutes)

  • 19

    Unit 2 - Bonus Video - Goals (5 minutes)

  • 20

    Unit 2 - In Action (Optional)

  • 21

    Unit 2 - Quiz

  • 22

    Unit 3.1 - Email & Copywriting (108 minutes)

  • 23

    Unit 3.1 - Webinar (60 minutes)

  • 24

    Unit 3.2 - Content Marketing - Eric Hoppe (60 minutes)

  • 25

    Mentor Moment - Sarah Bolen, YouTube Expert (47 minutes)

  • 26

    Unit 3.2 - Webinar (60 minutes)

  • 27

    Unit 3.3 - Content Distribution (36 minutes)

  • 28

    Mentor Moment - Chris Burdge, Content Distribution Expert (76 minutes)

  • 29

    Unit 3.3 - Webinar (60 minutes)

  • 30

    Unit 3 - In Action (Optional)

  • 31

    Unit 3 - Quiz

  • 32

    Unit 4.1 - Google Ads Part 1 (60 minutes)

  • 33

    Unit 4.1 - Webinar (60 minutes)

  • 34

    Unit 4.2 - Google Ads Part 2 (71 minutes)

  • 35

    Unit 4.2 - Webinar (60 minutes)

  • 36

    Unit 4.3 - Google Ads Part 3 (64 minutes)

  • 37

    Mentor Moment - Paul Stephenson, Google Ads Expert (70 minutes)

  • 38

    Unit 4.3 - Webinar (60 minutes)

  • 39

    Unit 4 - In Action (Optional)

  • 40

    Unit 4 - Quiz

  • 41

    Unit 5.1 - Landing Pages - Unbounce (50 minutes)

  • 42

    Unit 5.1 - Webinar (60 minutes)

  • 43

    Unit 5.2 - Conversion Tracking & Google Analytics (132 minutes)

  • 44

    Unit 5.2 - Webinar (60 minutes)

  • 45

    Unit 5.3 - Google Tag Manager & Podcasting (63 minutes)

  • 46

    Unit 5.3 - Webinar (60 minutes)

  • 47

    Unit 5 - In Action (Optional)

  • 48

    Unit 5 - Quiz

  • 49

    Unit 6.1 - Intro to Facebook Ads (66 minutes)

  • 50

    Unit 6.2 - Setting Up Facebook Ads (26 minutes)

  • 51

    Unit 6.3 - Facebook Ads Key Features (47 minutes)

  • 52

    Unit 6.4 - Facebook Ads Analytics (16 minutes)

  • 53

    Unit 6.5 - Facebook Ads Power5 (29 minutes)

  • 54

    Mentor Moment - Dave Steele, Digital Media Buying Expert (57 minutes)

  • 55

    Unit 6 - Webinar (60 minutes)

  • 56

    Unit 6 - In Action (Optional)

  • 57

    Unit 6 - Quiz

  • 58

    ARCHIVED Unit 6.2 - Facebook Ads Power5 (29 minutes)

  • 59

    ARCHIVED Unit 6.1 - Intro to Facebook Ads (148 minutes)

  • 60

    Unit 7.1 - Instagram Advertising (116 minutes)

  • 61

    Unit 7.1 - Webinar (60 minutes)

  • 62

    Unit 7.2 - LinkedIn - Organic Marketing & Advertising (106 minutes)

  • 63

    Unit 7.2 - Webinar (60 minutes)

  • 64

    Unit 7.3 - Press Releases (45 minutes)

  • 65

    Unit 7.3 - Webinar (60 minutes)

  • 66

    Unit 7 - In Action (Optional)

  • 67

    Unit 7 - Quiz

  • 68

    Unit 8.1 - Conversion Rate Optimization, LTV & Churn (78 minutes)

  • 69

    Unit 8.1 - Webinar (60 minutes)

  • 70

    Unit 8.2 - Affiliate & Influencer Marketing (39 minutes)

  • 71

    Unit 8.2 - Webinar (60 minutes)

  • 72

    Mentor Moment - Gordon Paterson, TikTok Expert (44 minutes)

  • 73

    Mentor Moment - Kalyn Adams, Pinterest Expert (39 minutes)

  • 74

    Unit 8.3 - Job Hunting, Resume & Interview Prep (59 minutes)

  • 75

    Unit 8.3 - Webinar (60 minutes)

  • 76

    Unit 8 - In Action (Optional)

  • 77

    Unit 8 - Quiz

  • 78

    Time to Graduate!